{"id":12349,"title":"Your first blog, and what you need to know","description":"Blogging leads to traffic, and traffic leads to sales","content":"

Welcome to your blog. This post is a template you can delete or hide for later.<\/p>

Blogging is a great way to increase traffic to your store. If you write high quality content that's relevant to your brand, you'll appear in more search results and in higher positions.<\/p>

Blogs give you the opportunity to target keyphrases that aren't necessarily covered by your landing pages or product pages. Usually, these types of keyphrases are informative. In other words: someone is searching to learn about a subject, rather than looking to buy a product. If they discover your blog post and find it helpful or interesting, they might buy into your brand.<\/p>

If search engines see you regularly posting new content in your blog, they know that your store is kept up to date and relevant - which is great for boosting rankings across your entire site.<\/p>

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This is an image, add using the icon in the bar above to break up long sections of text.<\/p>

You can use different<\/strong> text<\/em> styles<\/u> in your post,<\/p>

including headings,<\/h3>

quotes,<\/p><\/blockquote>